CM Yogi’s Dream Project changing the identity of Uttar Pradesh in the world
Sandeep Mitra
ODOP has given life in traditional industries of UP, 50 thousand products worth 24 crores sold only on Amazon
Lucknow. Chief Minister Yogi Adityanath’s mega project ‘One district, one product’ (ODOP) has revived the traditional industries that are dying in the state. Through this scheme, different products of all 75 districts have been given a new identity. For this, the Industries Department has also given financial assistance of Rupees 82,83,26,000/- to entrepreneurs in the last three years from making policies. More than 28 thousand people have got employment in these industries.
When the Department of Micro, Small and Medium Enterprises and Export Promotion (MSME) started converting CM’s mega-project into reality, 11000 products of ODOP are available on Amazon and 50 thousand products worth rupees 24 crores are also sold. Apart from this, in the financial year 2018-19, 916 entrepreneurs have been provided assistance of Rupees 31,34,00,000 by the department. Besides, employment opportunities have also been provided to 10,733 people. In 2019-20, 1442 entrepreneurs were given financial assistance of Rs 43,53,00,000/- due to which 15,253 people have also got employment. In the financial year 2020-21, up to the month of August, 236 entrepreneurs have been given the assistance of about Rs 7,96,00,000/- and on 2114 people have also got employment. In 2018-19, the total export of ODOP increased by 28% to rupees 1,10,000 crore.
MSME Additional Chief Secretary Navneet Sehgal says that the problems of ODOP entrepreneurs are being addressed on top priority. Along with this, upgraded machines, training and financial help are also being provided to make them technically efficient.
Government’s campaign praised for supporting traditional industries
RK Jain, former Secretary, Western UP Chamber and Commerce, says that the situation in the industrial sector has seen a change in the state from 2017 onwards. Especially the campaign launched by the state government regarding the traditional industries is praiseworthy. The government is also addressing the problems of entrepreneurs, which has increased the production of traditional industries district-wise. For example, the wood carving industry in Saharanpur has been working for a long time, they needed training. Now training is being provided by the government. This will improve their products and make better products in less time.
UP had a different identity in the world
UP had a distinct identity in the industry in the period of 60s and 70s. In the state from the industrial point of view, Kanpur and Muzaffarnagar had the maximum growth rate in comparison to many other districts, but in the changing times, the status of UP has deteriorated and the industries started to lock up. In such a situation, due to government neglect of traditional industries, the situation became worse. While the products of different districts of UP were also in good demand abroad. From time to time, industry organizations used to convey their requirement to the government, but their solution was rarely seen on the ground.